Preloader image

Sport & Physical Activity Privacy Policy


About this policy

This policy explains what types of personal information will be gathered when you visit and use the Sport & Physical Activity website and bookings services and how this information will be used.

This policy applies to Sport & Physical Activity main web pages:

If you follow a link to any other website, please check their policies before you submit any personal information to those websites.

Sport & Physical Activity is a department of the University of Sheffield.

Information collected

In order to enable and provide certain services to you we will ask you to register an account with us and provide some personal information; this may include some details being checked by a third parties for verification and fraud prevention.

We may also ask you to provide some personal information when filling out forms on any of our websites or to give feedback, request support or request further services from us.

We use a third party Software and System Providers including but not limited to: BriefYourMarket, Reapit Software, Sage, Iam-Sold & Website Hosts and analytics platform providers including but limited to: BriefYourMarket, Google Analytics to send and manage and report on communications to all our customers.

We also collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our webmasters. This allows us to ensure that content from our site is presented in the most effective manner for you and for your computer.

If you attend one of our venues we may video or photograph you, and we operate CCTV cameras. This will usually be as part of general filming of the venue and will not usually focus on specific individuals, where this does not apply we will ask for your permission before hand.

By providing Sport & Physical Activity (University of Sheffield) with this data you are consenting to us holding and using your data for the purposes for which it was provided to us for a reasonable length of time.

How the information collected is used?

Personal information provided to the University by you will only be used for the purposes stated when the information is requested. Personal information will not be sold to third parties, or provided to direct marketing companies or other such organisations without your permission. Personal information collected and/or processed by the University is held in accordance with the provisions of the Data Protection Act 1998.

Demographical and statistical information about user behaviour may be collected and used to analyse the popularity and effectiveness of the University's website. Any disclosure of this information will be in aggregate form and will not identify individual users.

We collect data relating to the demographic and interests of our users via tools such as Google Analytics and cookies set by Google advertising networks. This data is used in aggregated form to help improve the site and the University’s marketing efforts

How do we store your information

Information which you provide to us will ordinarily be stored on our own secure servers. We also work with third party contractors, some of whom host and operate certain features of the website. Accordingly, information that we collect from you may be collected in or transferred to a destination outside the European Economic Area ("EEA"). That information may be processed by staff operating outside the EEA who work for us or for one of our contractors. By submitting personal information, you agree to this transfer, storing and processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

We may disclose your personal information to third parties if we are under a duty to disclose or share such information in order to comply with any legal obligation or to protect the rights, property or safety of the University, its members or others.

How we use "cookies"

Most of our web pages use "cookies". A cookie is a small file of letters and numbers that we place on your computer or mobile device if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and allow us to improve our website.

The cookies we use fall into the following categories:

  • Strictly necessary cookies
  • Performance cookies
  • Functional cookies
  • Targeting cookies
  • Social media cookies

You can amend your cookie preferences for this website at any time by changing your cookie settings:

Access to information

The Data Protection Act 1998 gives you the right to access information held about you. For further information about this right and how to exercise it, please see the University’s Policy on Data Protection.

Changes to our privacy policy

From time to time, we may use your information for new, unanticipated uses not previously disclosed in our privacy policy. If our information practices change at some time in the future we will post the policy changes on this page.

If you are concerned about how your information is used, you should check this page periodically.


If you feel this site is not following its stated information policy, you may contact us at or write to:

University Data Protection Officer
Corporate Information & Computing Services
10-12 Brunswick Street
S10 2FN